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why-we-buy-the-science-of-shopping

Why We Buy The Science Of Shopping PDF, ePub eBook

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BOOK SUMMARY :

Previous to reading why we buy the science of shopping i had not given much or any thought to why certain products were placed at designated shelf heights or that stores would have to change in the not so distant future to accommodate the large rising market of elderly baby boomersfirstly why we buy should have been how they buy because 1 the book is about insights on shopping and not shoppers based on extensive observations of shoppers when theyre shopping and 2 its addressed from the retailers point of view about what they can do to make people buy more things the structure of the book goes something like thiswhy we buy the science of shopping updated and revised for the internet the global consumer and beyondbook summary of why we buy the science of shopping by paco underhill a must read book if you work in retail and wants to get ideas about how to increase sales based on how your customers move in your storesunderstanding the science of shopping what makes a shopper spend at one store and not others paco underhill founder and ceo of envirosell and author of why we buy the science of shopping

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